Sarah Maceda
Calm wellness space with natural light and botanical elements

Success That Doesn't Cost
You Your Sanity

Burnout coaching for finance professionals and busy executives. Rooted in Positive Psychology and Mindfulness — designed for high-performers.

16 years in finance taught me the weight of achievement. Positive Psychology taught me the lightness of showing up as my authentic self.

If this sounds familiar

You've done everything right.

Long hours. Early mornings. The extra project. The promotion. The holidays you worked through anyway.

— pause —

And now?

You're waking up tired. Not sleepy — tired in a way that sleep doesn't fix. The kind of tired that makes you stare at your inbox and feel nothing except a quiet, familiar heaviness.

But here's what you don't say out loud.

It's not just work exhaustion anymore. It's something deeper. You're not just burnout tired.

You're life tired.

You start asking yourself questions you never thought you'd ask:

Why am I doing any of this?

Is any of it even worth it anymore?

You feel empty. Not sad exactly — empty. Like the things that used to light you up just don't reach you anymore. Like you're going through motions that someone else wrote for you a long time ago.

And underneath all of that is the fear you can barely admit to yourself:

"If I give this up — this success, this career, this version of me that everyone admires — who am I?"

Your family sees you as the strong one. Your friends see you as the one who has it together. Your colleagues see you as the one who delivers.

And somewhere along the way, you started seeing yourself that way too.

So you keep going. Even though you feel lost. Even though you feel helpless. Because the thought of slowing down — let alone stopping — feels like disappearing.

You're not depressed. You're not broken.

You're a high-achieving professional who has been running on a version of success that was never designed to be sustainable. And no one ever taught you how to build a different one.

My story

"Who am I without this?"

That question followed me through 16 years in banking.

I was good at my job. Promotion after promotion.

And inside, I felt completely hollow.

I thought if I just worked harder, climbed higher, made more money — I'd finally feel like I'd "made it." Instead, I felt less and less like myself. Like the version of me that everyone admired was a suit I couldn't take off anymore.

So I kept pushing. Overtime. Late nights. Weekends. A standard I set so impossibly high that I was the only one enforcing it. I told myself that's what excellence looked like.

Then my body stopped negotiating.

I got a health scare. Hyperthyroidism. My thyroid — the engine of my entire system — was burning out from the high stress I'd been running on for years.

And in that moment, sitting with test results that didn't make sense for someone who "had it all together," it finally hit me:

I cannot operate like this anymore. Not tomorrow. Not after this promotion. Not next year.

Now.

That scare was the hardest gift I've ever received. It forced me to loosen a grip I didn't even know I was holding.

All those overtimes I used to do so diligently? I let them go. The late work nights I wore like a badge of honour? I stopped. The impossible standards I set for myself — the ones no one else asked for — I started questioning them for the first time.

It's sad that it took a health scare for me to put on the brakes. I wish I had done it sooner. But I also know this: without that moment, I never would have stopped.

That realisation set me on a new path. I studied Applied Positive Psychology — not the fluff, the real evidence-based science of what actually makes humans thrive. I trained as a Mindfulness Teacher specialising in MBWE (Mindfulness-Based Wellbeing Enhancement).

Not to escape the corporate world. And definitely not to become a different person. But to learn how to be fully myself inside the life I'd already built — without waiting for another health scare, another breaking point, or another year of feeling hollow.

Today, I help busy professionals do exactly that.

Not because I read about it in a book. Because my own thyroid forced me to learn it the hard way — and I don't want you to have to wait for your body to scream before you finally listen.

What this work actually is

This isn't

"Self-care as a to-do list." You don't need more tasks.

This isn't

Meditation apps that feel like another obligation. You need something deeper.

This is

A warm, grounded space to pause — and a practical, evidence-based path to rebuild how you relate to success, to yourself, and to the life you're actually living — before your body forces you to stop.

This isn't about surviving your career until retirement.

This is about building a version of success where you don't lose yourself along the way.

Here's what I'm genuinely excited for you to experience:

  1. Discovering your authentic self — not as a vague concept, but anchored in your unique signature character strengths. The ones that have always been yours. The ones that made you lighter as a kid. The ones you forgot somewhere between the overtime and the exhaustion.

  2. Using those strengths to thrive — not just survive. To wake up and actually use what's best in you, instead of dragging yourself through days that all feel the same.

  3. Increased self-agency & self-esteem. You stop feeling like life is happening to you. You start recognising where you have choice, even in systems that feel rigid. And when you do well in the world, you feel good about yourself.

  4. Real resilience skills — not the “push through” kind that got you here. The kind that acknowledges life always comes with struggles, but teaches you how to meet those struggles without crumbling, numbing out, or abandoning yourself.

  5. Sleep that actually restores you. Not because you're exhausted into unconsciousness, but because your nervous system is learning a new rhythm.

  6. The ability to leave work at work — not just physically, but mentally. No more Sunday dread. No more half-listening to people you love while your brain runs through tomorrow's to-dos.

  7. Saying “no” without a 20-minute internal debate — and without feeling like you've let everyone down.

  8. The return of something you thought you'd lost forever: genuine enjoyment. Enjoying weekends. Enjoying dinners. Enjoying silence without needing to fill it.

And underneath all of it: a strong sense of who you are that doesn't crumble when work gets hard, when someone criticises you, or when life throws something unexpected your way.

You don't have to give up your career to feel alive again.

You don't have to lose your identity to find your peace and clarity.

You just need a different map than the one that got you here.

Is this you?

This is for you if:

  • You're high-functioning at work — delivering, achieving, performing — but quietly crumbling at home or inside your own head.
  • You've taken annual leave and came back just as drained as before, because the problem isn't a lack of rest — it's the current way of working and living that was never designed to be sustainable.
  • You've Googled “burnout symptoms,” “am I depressed,” or “why do I feel nothing” more than once — and recognised yourself in the search results.
  • You're afraid that slowing down means falling behind. And you're even more afraid of what happens if you don't slow down.
  • Your body has been sending you signals — poor sleep, tension, unexplained fatigue, a racing heart, digestive issues, or something else you've been explaining away as “just stress.”
  • You're not just burnout tired. You're life tired. And you're quietly hating this version of your adult life — the one you worked so hard to build.
  • You catch yourself thinking about when you were a kid. How much lighter everything felt. How you laughed more. How you weren't always calculating, performing, exhausting yourself just to feel like you're enough.
  • You find yourself wishing — sometimes desperately — that you could go back to your old self. The one before the pressure. Before the exhaustion. Before you started wondering if this is really all there is.
  • You don't want to quit your career. You've worked too hard, built too much, and you're proud of what you've achieved. But you want to do it without it costing your health, your relationships, your peace — or your sense of who you are.

Underneath all the exhaustion, the physical symptoms, and the quiet longing for your younger self, there's a voice asking:

How do I find my way back to her — without losing everything I've built?

If that voice is getting harder to ignore — and especially if you're noticing your body is starting to speak up — you're in the right place.

No fluff. No toxic positivity. Just Applied Positive Psychology and MBWE — designed for busy professionals, not monks on mountaintops.

Take the 2-Min Burnout Check →

Anonymous. Instant result. No email required.

or
Apply for a complimentary discovery call

20 minutes. No pressure to commit. Just a conversation to see if this is the right fit for you.

Sarah Maceda, burnout coach for high-performers

About

About Sarah Maceda

I've been where you are.

Not just tired. Life tired. The kind of exhaustion that lingers in your weekends, follows you into conversations, and meets you in the quiet moments when you are meant to be resting.

If that is where you are now, you are not broken.

You are a high-achiever who has carried too much, for too long, within a version of success that was never designed to sustain you.

01

I've been where you are

For many years, my life looked successful from the outside.

I had built a career in finance. I was capable, dependable, and used to operating at a high level. Like many ambitious professionals, I knew how to keep going, even when something deeper was asking me to stop.

What others could not see was the cost.

Burnout and hyperthyroidism eventually forced a pause I had not given myself permission to take. It was a turning point — one that asked me to listen more closely, live more truthfully, and reconsider what sustainable success really means.

02

From banking to burnout coaching

Before this work, I spent over 16 years in banking and finance, so I understand the pace, pressure, and psychological demands of high-performance environments from the inside.

I understand what it is to be relied upon. To be competent, composed, and externally successful, while privately feeling stretched beyond what is sustainable.

That experience shapes the way I work now.

I do not ask my clients to become less ambitious. I help them build a way of living and working that allows ambition and wellbeing to exist together — with more clarity, steadiness, and self-trust.

03

My training and approach

My work brings together lived experience, evidence-based coaching, and a grounded understanding of what high-achievers need when they are depleted, overwhelmed, or quietly burning out.

Applied Positive Psychology at the University of Pennsylvania

I studied Applied Positive Psychology with the University of Pennsylvania, where I deepened my understanding of resilience, wellbeing, meaning, and sustainable human flourishing.

This informs the way I support clients: thoughtfully, practically, and without superficial fixes. The focus is not simply on coping better, but on understanding what needs to change so life feels more sustainable from the inside out.

Mindfulness-Based Wellbeing Enhancement

I am also trained as a mindfulness teacher specialising in Mindfulness-Based Wellbeing Enhancement.

This brings a quieter depth to the work — helping clients develop awareness, regulate stress, and reconnect with themselves in a way that feels steady, compassionate, and real.

04

Who I work with

I work with finance professionals, senior leaders, and high-performing individuals who are used to carrying a great deal with very little room to fall apart.

Many of my clients are accomplished, thoughtful, and deeply responsible. On paper, their lives appear successful. In private, they feel tired, disconnected, or increasingly aware that the way they have been living and working is no longer tenable.

If success has begun to feel heavy, costly, or quietly unsustainable, this work may be for you.

05

Based in Hong Kong, working globally

I am based in Hong Kong and work with clients globally through private 1:1 coaching on Zoom.

I also offer workshops, speaking, and group sessions for organisations seeking a more human and sustainable approach to performance, leadership, and wellbeing.

06

Apply to work with me

If you are ready to explore a different way forward, you are warmly invited to take the next step.

Explore my services or apply for a complimentary discovery call.

Apply for a discovery call

20 minutes on Zoom. A quiet conversation to see if this is the right fit.

Prefer to connect first?

Connect on LinkedIn

A Gentle, Grounded Approach

My work draws from the science of flourishing—blending mindfulness with positive psychology to create lasting change.

Pause Without Guilt

Mindfulness-based techniques to interrupt the stress cycle and create space for clarity.

Redefine Success

Positive psychology tools to align ambition with wellbeing—so you can thrive, not just survive.

Flourish Long-Term

Sustainable practices that become second nature—building resilience that lasts beyond our work together.

Ways to work with me

How We Can Work Together

Every engagement begins with understanding where you are and what you need. There's no one-size-fits-all here.

01

1:1 Coaching — Your Space to Recalibrate

Weekly 1-hour sessions for professionals who are done feeling life tired.

You don't need more productivity hacks. You need a space where you can finally admit that success feels heavy — and actually do something about it.

Each session is 1 hour, weekly. Some clients need 4 sessions to reset. Others stay for 6 months because they're finally feeling like themselves again and don't want to lose that.

A minimum of 4 sessions is recommended to give us enough time to move beyond surface symptoms and start building real, sustainable change.

À la carte sessions are also available for past clients or specific moments of need.

02

Half-Day Workshop — For You or Your Team

Mindfulness + Positive Psychology frameworks you and/or your team (max 6) can use immediately.

A spacious half-day designed for depth, not rushed tactics.

You'll walk away with:

  • Mindfulness practices you can use between meetings (not just on retreat)
  • Positive Psychology frameworks that actually help high-performers thrive
  • A clear, personalised plan for what comes next

Available for:

  • 1:1 (just you)
  • Small group up to 6 people
  • Leadership offsites and retreats

The small group size isn't a limitation — it's intentional. It allows for real conversation, genuine trust, and work that actually lands.

📍Virtual via Zoom or in-person (for workshops and offsites). Please inquire for in-person rates and availability.

Inquire for investment
03

8-Week MBWE Programme — Deep Transformation

Mindfulness-Based Wellbeing Enhancement available for individuals, groups, and corporate teams (max 6).

This is for when you know you need more than a one-off session. You need a structured journey.

Over 8 weeks, you'll receive:

  • Weekly 2-hour sessions
  • Guided mindfulness practices
  • Reflection exercises to track your progress
  • Personalised support between sessions

By week 8, clients typically report:

  • Increased happiness levels
  • Stress and anxiety reduction
  • Improved self-awareness
  • Discovering deeper meaning to life
  • Increased self-compassion

Available for:

  • 1:1 (fully personalised)
  • Small group up to 6 (shared journey, individual attention)
  • Corporate teams (leadership development or team wellbeing)

The 6-person maximum ensures depth, trust, and real transformation — not a lecture.

Location & Format

Working together, wherever you are

All 1:1 coaching sessions take place over Zoom. This allows me to work with clients globally — no matter where your career takes you.

For corporate workshops, team offsites, and in-person group sessions, I am available to travel or facilitate on-site. Please inquire for details.

Words from Those I've Worked With

"

Working with Sarah gave me permission to pause—something I hadn't allowed myself in over a decade. I'm still ambitious, but now I'm also calm.

"

I came in feeling burnt out and cynical. After our work together, I rediscovered why I chose this career in the first place—and built boundaries that actually stick.

"

Sarah's approach is unlike anything I'd experienced. It's warm, evidence-based, and deeply practical. I use what she taught me every single day.

Let's start a conversation

Before we meet, I'd love to learn a little about where you are right now. There are no right answers—just honest ones.