About Sarah Maceda

For many years, my life looked successful from the outside.

I had built a career in finance. I was capable, dependable, and used to operating at a high level. Like many ambitious professionals, I knew how to keep going, even when something deeper was asking me to stop.

What others could not see was the cost.

Burnout and hyperthyroidism eventually forced a pause I had not given myself permission to take. It was a turning point — one that asked me to listen more closely, live more truthfully, and reconsider what sustainable success really means.

Before this work, I spent over 16 years in banking and finance, so I understand the pace, pressure, and psychological demands of high-performance environments from the inside.

I understand what it is to be relied upon. To be competent, composed, and externally successful, while privately feeling stretched beyond what is sustainable.

That experience shapes the way I work now.

I do not ask my clients to become less ambitious. I help them build a way of living and working that allows ambition and wellbeing to exist together — with more clarity, steadiness, and self-trust.

My work brings together lived experience, evidence-based coaching, and a grounded understanding of what high-achievers need when they are depleted, overwhelmed, or quietly burning out.

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Applied Positive Psychology 

I studied Applied Positive Psychology with the University of Pennsylvania, where I deepened my understanding of resilience, wellbeing, meaning, and sustainable human flourishing.

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02 — 03

Mindfulness Teacher Training 

I am trained as a Mindfulness teacher specialising in Mindfulness-Based Wellbeing Enhancement. This rigorous dual-certification training allows me to blend secular mindfulness with positive psychology.

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Lifestyle and Wellness Coaching

Harvard Medical School's integrated programme on Nutrition, Lifestyle and Wellness Coaching adds a lifestyle medicine layer to my coaching practice.

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I work with finance professionals, senior leaders, and high-performing individuals who are used to carrying a great deal with very little room to fall apart.

Many of my clients are accomplished, thoughtful, and deeply responsible. On paper, their lives appear successful. In private, they feel tired, disconnected, or increasingly aware that the way they have been living and working is no longer tenable.

If success has begun to feel heavy, costly, or quietly unsustainable, this work may be for you.

I am based in Hong Kong and work with clients globally through private 1:1 coaching on Zoom.

I also offer workshops, speaking, and group sessions for organisations seeking a more human and sustainable approach to performance, leadership, and wellbeing.